Privacy policy

1. Who is responsible

The controller of your personal data is ANIME TREAT LTD, 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom (company no. 16501323), operating Sakume Singapore at www.sgdakimakura.com.

Contact for privacy questions: [email protected]. Data Protection Officer: [email protected]

2. Data we collect

• Order data: name, delivery and billing address, email address, phone number, items ordered and order history.
• Payment data: payment status and transaction reference. Card and account details are entered directly with the payment provider; we do not receive full card numbers.
• Communication: messages, photos and details you send to customer service.
• Account and newsletter: login details if you create an account, and your email address if you subscribe.
• Technical data: IP address, browser and device information, pages visited and cookie identifiers.
• Optional forms: answers you submit through forms such as our character vote (hosted by Tally).

3. Why we use your data

We use personal data to process, produce and deliver orders, provide customer service, prevent fraud, keep the website secure, comply with legal duties and – only with your permission – send marketing emails.

We collect, use and disclose personal data with your consent (given when you place an order, create an account or subscribe), or where permitted by the PDPA, for example to fulfil a contract with you.

4. Who we share data with

We share only what each recipient needs:

• our e-commerce platform and hosting provider (Fecify);
• payment providers: PayPal;
• our production partner and carriers, to make and deliver your order;
• analytics and advertising providers, only where you have accepted the relevant cookies;
• authorities, where required by law.

We do not sell your personal data.

5. International transfers

Our products are made and dispatched from China, so order data is transferred outside Singapore. We use appropriate safeguards for these transfers.

6. How long we keep data

• Order and invoice data: as long as tax and accounting law requires.
• Customer service messages: as long as needed to handle your request and any related claims.
• Newsletter: until you unsubscribe.
• Cookies: see the cookie section below.

7. Your rights

You have the right to:

• request access to the personal data we hold about you and how it has been used
• request correction of inaccurate data
• withdraw your consent for marketing or other purposes (this may affect our ability to fulfil orders)

To exercise your rights, email [email protected]. If you are not satisfied with our response you may contact the Personal Data Protection Commission (PDPC, pdpc.gov.sg).

8. Cookies

We use Google Analytics to understand how the site is used; these tools only run in line with your cookie choices.

Essential cookies keep your basket, currency and login working. You can block or delete cookies in your browser settings; some shop functions may then stop working.

9. Security and age

The site uses SSL encryption and access to personal data is restricted to people who need it. Our shop is intended for adults; we do not knowingly collect data from children.

10. Changes to this policy

We may update this policy when our services or the law change. The date at the top shows the latest version.